Blogging the Resistance

Corporate Blogging

The 21st century has seen revolutionary changes in online communication. Many information centers, educational institutions and business organizations are using Web logs along with other forms of communication to enhance their services. This chapter will explain corporate blogs, both its benefits and risks. It will explain with examples why blogs are important to organizations in terms of knowl...

The Social Epistemology of Blogging

Micro-Blogging in the Workplace

Micro-blogging services such as Twitter, Yammer, Plurk and Google Buzz have generated substantial interest among members of the business community in recent years. Many CEOs, managers and front-line employees have embraced micro-blogs as a tool for interacting with colleagues, employees, customers, suppliers and investors. Micro-blogs are considered a more informal channel than emails and offic...

Comparative Analysis of the Impact of Blogging and Micro-blogging on Market Performance

The general perceptions about a product and the reputation of the company determine to a great extent how well the product sells. It is thus imperative that we make efforts to understand the public opinions and sentiments, as they can be a very good indicator of the product’s future sales performance. In this paper, we explore the two most common online media which have been used by the public ...

Semantic Blogging: Spreading the Semantic Web Meme

This paper is about semantic blogging, an application of the semantic web to blogging. The semantic web promises to make the web more useful by endowing metadata with machine processable semantics. Blogging is a lightweight web publishing paradigm which provides a very low barrier to entry, useful syndication and aggregation behaviour, a simple to understand structure and decentralized construc...